Leslie Pascaud
Bio
Leslie Pascaud is the executive VP of branding and sustainable innovation at Added Value, a global marketing consulting firm. Leslie has spent the past 15 years at Added Value helping clients across sectors and geographies grow their businesses through better brand positioning, innovation, and portfolio strategy. She helped to develop over a dozen successful products, services and brands for clients as diverse as Colgate, Pernod Ricard, Tefal, and Yoplait.
Want to write for Entrepreneur too? Apply to join Entrepreneur Leadership network.
Latest
Traditional Brands With Startup Mentality Gain Cultural Traction
We expect to see the cultural shift towards entrepreneurship continue as startup brands scale while their bigger counterparts seek to bathe in some of their pioneering glory.
More Authors You Might Like
-
Leo Zevin
Writer
-
Ashley Hubka
Senior Vice President & General Manager, Walmart Business
-
Carl Stoffers
Senior Business Editor