Ludmilla Figueiredo

Ludmilla Figueiredo

Founder, Rule Number One

About Ludmilla Figueiredo

Ludmilla Figueiredo founded Rule Number One, a platform to bridge Latin America and the GCC for growth business opportunities. She is currently the Investment Officer of the Brazilian Investment Promotion Agency for the MENA region, ApexBrasil. After winning three global entrepreneurship awards along with her team in Brazil, she was invited to launch the Endeavor Global's operations in the UAE, in 2011. Since then, she joined growth businesses in the region related to fintech at an equity crowdfunding platform, SaaS and media at the pioneer multichannel network, Kharabeesh. She has a very cosmopolitan experience, with a focus on emerging markets for over a decade. She has been appointed as a thought leader as a speaker in Stanford Ventures Program and INSEAD Abu Dhabi.

More From Ludmilla Figueiredo

Entrepreneur Ecosystems

Lessons For The MENA From Brazil-Based VC Firm Vox Capital's 26% Returns On Healthcare Startup TEM's Exit

Investing in innovative tech companies with a social impact angle, such as healthcare, education, and financial services, can create positive social change, as well as returns.
Startup Funding

An Outlook On Fundraising From Middle Eastern Investors

By making sure that whatever deal they do on a global scale, it touches the ecosystem in the region.
Entrepreneur Ecosystems

Musings From Dubai Lynx 2018: MENA Needs More AI Solutions Working On Arabic Content

Jordan-based startup Mawdoo introduced Salma, an Arabic Siri-like AI assistant, at Dubai Lynx 2018.
Entrepreneurial ecosystems

Ecosystem Notes: Three Ways To Spur More Entrepreneurial Success Stories In Emerging Markets

People forget that it is less about what happened in 10 or 30 days, and more about what's been happening in the past 10 years or so.
Entrepreneur Ecosystems

What The Middle East Startup Ecosystem Can Learn From Other Emerging Markets

Collaboration with investors in other geographies strengthens the performance of the local ecosystem, therefore, supports local startups' growth.