Ludmilla Figueiredo founded Rule Number One, a platform to bridge Latin America and the GCC for growth business opportunities. She is currently the Investment Officer of the Brazilian Investment Promotion Agency for the MENA region, ApexBrasil. After winning three global entrepreneurship awards along with her team in Brazil, she was invited to launch the Endeavor Global's operations in the UAE, in 2011. Since then, she joined growth businesses in the region related to fintech at an equity crowdfunding platform, SaaS and media at the pioneer multichannel network, Kharabeesh. She has a very cosmopolitan experience, with a focus on emerging markets for over a decade. She has been appointed as a thought leader as a speaker in Stanford Ventures Program and INSEAD Abu Dhabi.