More From Marc Wayshak
When trying to close a deal, it's not all about you.
Being talkative and persuasive are often treated as must-have skills for salespeople, but in fact, you don't even need them anymore.
Add obvious value. Personalize. And include a hook. Those steps will increase your likelihood of a response.
First you have to get clear with yourself, then you turn your focus upon a customer or prospect to discover what they need and whether you can help.
Think it through from the POV of your prospects. Visualizing how much of it they are actually going to view tells your exactly where to focus your efforts. Fire off some boilerplate with just a name change? Game over.
To start a sales relationship off right, you have to offer value out of the gate, but just as important is attempting to understand a prospect's challenges. Without these essential exchanges, you're just pitching into the wind.
Leverage your strategic thinking and established relationships to adjust your sales approach.