Thought Leaders
If You Want to Achieve Your Goals, Stop Obsessing Over Them. Here’s Why.
Goal orientation gives us purpose and meaning — but goal obsession makes us psychologically immobile and incapable of seeing the full picture.
Maria Vorovich
Chief Strategy Officer and Data Storyteller
at GoodQues
Entrepreneur Leadership Network® Contributor
Co-founder of GoodQues, a top global research company (StartupPill 2021) and among the fastest-growing brands in the US (Inc Magazine 2023), services TikTok, Pepsi, Meta and more. Maria is an EFFIES, Cannes Lion, and Clios award winner; regularly speaks on 'humanity in data' at SXSW, Adweek, etc.
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