Matthew Capala

Matthew Capala

Guest Writer / Founder of Alphametic

Matthew Capala is an Internet entrepreneur, author, a professor at New York UniversityProf and speaker. He founded Alphametic, an organic growth accelerator, with clients including household brands, such as L’Oreal, and high-growth startups. Capala is the author of  three business books, including the bestselling SEO Like I’m 5 and runs a popular blog at SearchDecoder.com.

Growth Hacking

5 Growth-Hacking Myths for Software Entrepreneurs

No, they won't come just because you built it, and no, growth hacking is not synonymous with 'black hat' SEO.
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