Matthew Capala

Matthew Capala

Founder of Alphametic

Matthew Capala is an Internet entrepreneur, author, a professor at New York UniversityProf and speaker. He founded Alphametic, an organic growth accelerator, with clients including household brands, such as L’Oreal, and high-growth startups. Capala is the author of  three business books, including the bestselling SEO Like I’m 5 and runs a popular blog at SearchDecoder.com.

5 Growth-Hacking Myths for Software Entrepreneurs
Growth Hacking

5 Growth-Hacking Myths for Software Entrepreneurs

No, they won't come just because you built it, and no, growth hacking is not synonymous with 'black hat' SEO.