Michael Olguin

Michael Olguin

Guest Writer
President and CEO of Havas Formula
Michael Olguin is president and CEO of Havas Formula, a national public relations agency where he has helped build passion brands for nearly 30 years.

More From Michael Olguin

Customer Loyalty

If You Want Customers to Be Passionate About Your Brand, Follow These 10 Commandments

You must connect with customers on an emotional level to become a 'passion brand.'
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