Michael Phillips Moskowitz is the founder the Bureau of Trade, a luxury shopping portal that blends retail opportunities with style and cultural criticism. He formerly served as a Middle East foreign policy research analyst at think tanks in the United States and overseas. Over the last several years, he co-founded the award-winning menswear label, Gytha Mander, and TODO Monthly magazine; and spent several years at IDEO, a design and innovation firm in Palo Alto.
Stagnation may warrant radical change, but 'pivots' are too often punts -- not thoughtful, strategic redirections. Rather than undertake drastic measures in haste, startups ought to consider a regimen of constant flux.