Marketing
4 Ways SaaS Companies Can Use Word-of-Mouth Marketing to Drive Growth
SaaS founders can get hyper-focused on paid channels like Google Ads and Facebook Ads, but personal recommendations are driving buying decisions in 2021.
Mike Tatum is on the demand generation team at Momentive and has spent the past six years helping SaaS companies achieve exponential growth. He built a demand-generation system at Kinsta using HubSpot that resulted in a 1,170 percent increase in new customers per month.
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