Nancy Michaels

Where to spend your marketing dollars when a product isn't selling

Should you play up the "Made in the USA" angle?

Make the most of your direct-mail campaign

Tips to get male shoppers spending in your store

Market research on the cheap is just a click away.

To get new customers, widen your ad campaign.

Rave reviews could be all the advertising you need.

What's your ROI?

Boost your business by offering a class.

Get the word out to people in the right places.

How to successfully navigate a name change

The ins and outs of hiring a spokesperson

Be sure to reconnect with your key clients.

How to really reach out with a newsletter