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Nancy Michaels

Smart Money

Where to spend your marketing dollars when a product isn't selling

Patriot Acts

Should you play up the "Made in the USA" angle?
Marketing

When to Use Direct Mail

Make the most of your direct-mail campaign

Man Power

Tips to get male shoppers spending in your store

Survey Says . . .

Market research on the cheap is just a click away.

New Territory

To get new customers, widen your ad campaign.

Thumbs Up!

Rave reviews could be all the advertising you need.

Class Project

Boost your business by offering a class.

Good Graces

Get the word out to people in the right places.

Name-Dropper

How to successfully navigate a name change

Speak Up!

The ins and outs of hiring a spokesperson

Keep in Touch

Be sure to reconnect with your key clients.

To the Letter

How to really reach out with a newsletter