From comedians to gamers to beauty vloggers, YouTubers have generally built their followings outside of the control of media giants, even if they are signing big deals with those companies.
The company has suffered a series of blows, which began with a high-profile exposé from The Wall Street Journal last year that called the company's underlying technology into question.
Tinder has recently been on a campaign to try and prove that its app is about more than just hook-ups.
This is so cool on so many levels.
The computer company is reportedly collecting data through its automatically enabled 'Sync' feature in Chrome.