Omar Rahman moved to the UAE from the UK in 1991 to take a business development position in the sales department of EMA Lubricants, a joint-venture with Exxon Mobil. In 1995, he teamed up with Alexander Maddock to launch Top Gear Promotions LLC – now known simply as TGP – an exhibitions and events solution provider, having executed over 2,000 successfully delivered projects locally, regionally and internationally, for organisations including Etihad, Dubai Holding, General Electric, Dubai Tourism, IPIC, Masdar, Qatar Airlines, Emaar, Expo 2020, and many more. Rahman studied Civil Engineering at the United Kingdom’s North East Surrey College of Technology.
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Event Planning Business
Three big issues to watch out for when planning your next exhibition.
Put these five principles into action for your next exhibition, and watch your visitors, leads, and sales numbers increase.
Events are an incredibly valuable market development tool to break into new markets and unlock new customers in existing markets.
Exhibitions, though founded on the low-tech principles of meeting face-to-face, offer tremendous scope to create a unique marketing experience.
You can't control the overall exhibition experience, but you can control the experience associated with your brand.
Trade shows and exhibitions have been around as long as selling itself.
If you don't have a clear post-exhibition strategy, you're missing an opportunity to amplify ROI.
99% of marketers believe trade shows offer unique value that other marketing mediums do not.
Exhibitions are ranked the second most valuable sales and marketing channel for B2B organizations.
A report from Digital Signage Today observes 'relevance' as one of the most important advantages of signage: it allows brands to advertise the right message, to the right consumer, at the right time.