About Pete Canalichio and Mark Di Somma
Pete Canalichio is the author of Expand, Grow, Thrive, a brand expansion and licensing expert, expert witness and TEDx speaker. Mark Di Somma is a creative strategist, a commentator on brands and branding and an author at Branding Strategy Insider.
More From Pete Canalichio and Mark Di Somma
Bigger is not always better.
The broader brand community needs to work more closely and more constructively together to help brands explore more effective ways to grow.