Pete Canalichio and Mark Di Somma

Pete Canalichio and Mark Di Somma

Guest Writer
President of Licensing Brands, Inc. | Creative Brand Strategist
Pete Canalichio is the author of Expand, Grow, Thrive, a brand expansion and licensing expert, expert witness and TEDx speaker. Mark Di Somma is a creative strategist, a commentator on brands and branding and an author at Branding Strategy Insider.

More From Pete Canalichio and Mark Di Somma

Is Your Brand Really Ready to Expand?
Expansion

Is Your Brand Really Ready to Expand?

Understand the extent to which your brand can expand and where.
6 min read
Should You Scale or Should You Grow? (The 2 Strategies Are Not the Same.)
Growth Strategies

Should You Scale or Should You Grow? (The 2 Strategies Are Not the Same.)

Bigger is not always better.
7 min read
Why Branding Experts Need to Step Out of Their Silos
Branding

Why Branding Experts Need to Step Out of Their Silos

The broader brand community needs to work more closely and more constructively together to help brands explore more effective ways to grow.
14 min read
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