About Pete Canalichio and Mark Di Somma
Pete Canalichio is the author of Expand, Grow, Thrive, a brand expansion and licensing expert, expert witness and TEDx speaker. Mark Di Somma is a creative strategist, a commentator on brands and branding and an author at Branding Strategy Insider.
More From Pete Canalichio and Mark Di Somma
Expansion
Is Your Brand Really Ready to Expand?
Understand the extent to which your brand can expand and where.
Growth Strategies
Should You Scale or Should You Grow? (The 2 Strategies Are Not the Same.)
Bigger is not always better.
Branding
Why Branding Experts Need to Step Out of Their Silos
The broader brand community needs to work more closely and more constructively together to help brands explore more effective ways to grow.