About Peter Coffee
Peter Coffee is VP for Strategic Research at Salesforce, where he serves as a liaison with the IT and business community, to define the opportunity and clarify customers’ requirements on the company’s evolving Salesforce1 Platform. Reach him on Twitter @petercoffee.
More From Peter Coffee
Customer Engagement
The New Axis of Business Initiatives: Strategic Community Engagement
The power shift from business to consumer -- in the works for decades -- is now complete.