About Peter Horst
Peter Horst MBA is Fortune 500 chief marketing officer who has held top marketing jobs at Hershey, Capital One & TD Ameritrade. He now leads CMO Inc., a marketing advisory. Horst is akeynote speaker and author of "Marketing in the #FakeNews Era". He graduated from Harvard & Dartmouth.
More From Peter Horst
There's no question that Nike's move to feature Kaepernick was a bold one. The real question is whether this will strengthen the Nike brand or wound it.
The NFL's goal is to make the whole issue go away by taking back control of the story. There is no sign it has succeeded.