More From Pratik Dholakiya
If you want local customers to come across your business, this is what you need to do.
While every business has tremendous collaborative potential, it isn't always being tapped.
The odds of marketing success for an app are already long, even if you get everything right.
To meet the incessant demand for content, read widely and don't be shy about asking your team for suggestions.
The workload is huge when you launch but the team is tiny. These tools keep you ahead of the game.
Few apps ever make money but with sound design and focused marketing, some do very well.
Social-media marketing is a long-term process that succeeds or fails based the fundamentals you build on.
The huge majority of new companies have little money for publicity but that is all the more reason to get your marketing right.
Gone are the days of the SEO wizard who could game search engine results with magic words.
Hard work and a good idea are necessary but not sufficient to succeed the harsh winnowing process that crushes the majority of new businesses.
There is marketing gold to be had delivering content that intrigues and informs.
Looking out for the well-being of your employees sometimes is the fun part of building a successful company.
Writing quality content for a third-party site, with a backlink to your site, remains effective but the emphasis is on "quality.''