Raffaella Campagnoli

Raffaella Campagnoli

Founder and Managing Director, LIRA Strategy Partners

Raffaella Campagnoli is the founder and Managing Director of LIRA Strategy Partners.

With over 20 years of experience in strategy consulting in international firms, she was formerly the Managing Director at Accenture Strategy Middle East and Turkey for nine years. Raffaella left Accenture after 13 years at the company, during which she led transformation programs in multiple regions (Europe, US, Turkey, Singapore, Middle East), specialized in strategic planning, operating model transformation, zero based budgeting, digital transformation and innovation, ecosystem strategy.

Raffaella has been leading impactful transformations in industries like travel and hospitality, fashion, consumer products goods, and retail, thereby  developing a trusted network of partners and experienced professionals. 

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Strategy Bites: Marwan Moukarzel, CEO, Alhokair Group Fashion Retail

"Alhokair is the only listed business of its type in the Middle East, and we currently represent around 85 brands, spanning from womenswear, menswear, kids and babies, department stores, shoes, and accessories, and a series of restaurants and quick service restaurants."

Strategy Bites: Hani Weiss, CEO, Majid Al Futtaim Retail

Hani Weiss, CEO of Majid Al Futtaim Retail, on how the enterprise has supported modernizing the retail sector and building KSA's digital infrastructure.

Strategy Bites: Jay Rosen, CFO, The Red Sea Development Company

Jay Rosen, CFO, The Red Sea Development Company, on leading the world's most ambitious regenerative tourism project based on the west coast of Saudi Arabia.

Strategy Bites: Muzzammil Ahussain, Executive Vice President - Consumer Travel, Seera Group

Seera Group's Muzzammil Ahussain delves into his company's journey, how his entity is embracing Vision 2030, and what it means to sustain international collaborations

Strategy Bites: Salman Gasim, CEO, Swiss Hospitality Company

"We are in the middle of a huge national transformation: at a company level and at a government level, our mission is supporting the tourism human capital ecosystem to grow and become a global leading entity."

Revamping An Industry: How Ecosystems Can Help The Fashion Sector Gain Competitive Agility In The New Normal

The fashion landscape, like other consumer-oriented industries, can orchestrate new, innovative ecosystems to support brand and bolster value chains and competitiveness.

Strategy Bites: Nouf Sufyani, aka Cosmicat, DJ And Music Producer

The new direction that Saudi Arabia has taken recently towards arts, music, and support to youth has opened up an avenue of opportunities, says DJ and music producer Nouf Sufyani.

Strategy Bites: Paolo Lomonaco, Chief Financial Officer, Chalhoub Group

Lomonaco speaks to LIRA Strategy Partners founder and Managing Director Raffaella Campagnoli on what it means to be doing business in the Kingdom of Saudi Arabia.

Strategy Bites: Bander A. Mogren, COO, Public Investment Fund

In this edition of "Strategy Bites", Bander A. Mogren, COO of Public Investment Fund, gives his take on what it means to be doing business in the Kingdom of Saudi Arabia.

Strategy Bites: Majed Al Sorour, CEO, Golf Saudi

CEO Majed Al Sorour on how he and his entity are going about facilitating the uptake of golf in the Kingdom of Saudi Arabia.

Strategy Bites: Jerry Inzerillo, CEO, Diriyah Gate Development Authority

"We are all living our business days driven by a tremendous positive energy directing the Kingdom towards its new future."

Building New Ecosystems: The Food Tech Revolution Is Here

In a few years, a traditionally low-tech, complex industry like farming can open a variety of applications to the global chain.

Competitive Agility: How The Hospitality Industry Can Win Amidst New Challenges

Hospitality players should set up an ecosystem and leverage an orchestrator who seeks to capture value by facilitating interactions among startups, hotel operators, and other innovation partners.

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