Randy Antin
Bio
Randy Antin is VP of marketing for Jumpshot, a San Francisco-based marketing analytics solution that provides behavioral trend insights of its 100 million user panel by analyzing clickstream activity. He has previously held roles at numerous startups and more established companies, including Gap Inc. and Travelocity. His digital marketing experience includes everything from search to affiliates to structured feeds to retargeting.
Want to write for Entrepreneur too? Apply to join Entrepreneur Leadership network.
Latest
Aggregate Data to Grasp the Whole Customer Journey
Without a holistic view of the customer experience, conversion funnels are inefficient. Marketers who truly know their customers can better cater to their needs, convert them and then identify opportunities to upsell and cross-sell them.
More Authors You Might Like
-
Amanda Breen
Senior Features Writer
-
Ryan Wong
CEO of Visier
-
Carlos Gil
Author of The End of Marketing
-
Megan Thudium
Senior Consultant, B2B Thought-Leadership & Content Marketing
-
Kelly Wing
Founder at Ohwabisabi Media
-
Sherin Shibu
News Reporter