About Rich Kahn
Rich Kahn has been a leader in the online advertising industry since 1993. He started eZanga.com, a digital marketing firm specializing in pay per click and pay per call advertising, in 2003, with his wife, Beth. His commentary has been featured in a variety of publications including Inc., ADOTAS, Search Engine Watch,and Crain’s New York, and he’s been named an Ernst & Young Entrepreneur of the Year.
More From Rich Kahn
Location
Love the Boonies! 5 Tips for Recruiting Top Talent for a Rural Location
A small-town location has financial perks. Just make sure you start recruiting early.
Customer Leads
You Should Be Protecting Your Business from Phony Leads
If not, you aren't just wasting ad dollars, you're risking legal action and potentially alienating your prospects with unsolicited phone calls.
Press Coverage
5 Strategies for Getting Press for Your Small Business
Small business owners have a lot on their plate. Oftentimes they're doing it all -- ordering inventory, responding to customers, managing employees. Marketing their company is the last thing on their mind.
Branding
6 Simple Ways to Revamp Your Small Business's Online Presence
Most websites focus solely on SEO, but increasing your online visibility involves more than that.
Holidays
How to Continue Your Small Business Success After the Holidays
After the holidays, budgets are tighter, consumers are exhausted and it can be hard to make the idea of shopping again appealing at all.
Content Marketing
6 Proven Ways Content Marketing Benefits Your Small Business
It can give you the opportunity to not only expand your company, but also to build your reputation and establish a place as a trusted leader in the industry.
Content Marketing
6 Proven Ways Content Marketing Benefits your Small Business
Content marketing gives you the opportunity to expand your company, build your reputation and establish a place as a trusted leader in your industry.
Small Businesses
How to Expand Your Small Business Locally
Here are a few things you can do to keep your small business thriving in your local community.
Public Relations
6 Do-It-Yourself PR Tips for Small Businesses
If you're a small business, doing your own PR is all about crafting pitches and getting them to the right people.
Content Marketing
7 Simple Mistakes to Avoid in Content Marketing
Creating informative, helpful content for marketing purposes is easier said than done. There are a few common mistakes that most beginners make that you can avoid.