About Rich Kahn
Rich Kahn has been a leader in the online advertising industry since 1993. He started eZanga.com, a digital marketing firm specializing in pay per click and pay per call advertising, in 2003, with his wife, Beth. His commentary has been featured in a variety of publications including Inc., ADOTAS, Search Engine Watch,and Crain’s New York, and he’s been named an Ernst & Young Entrepreneur of the Year.
More From Rich Kahn
A small-town location has financial perks. Just make sure you start recruiting early.
If not, you aren't just wasting ad dollars, you're risking legal action and potentially alienating your prospects with unsolicited phone calls.
Small business owners have a lot on their plate. Oftentimes they're doing it all -- ordering inventory, responding to customers, managing employees. Marketing their company is the last thing on their mind.
Most websites focus solely on SEO, but increasing your online visibility involves more than that.
After the holidays, budgets are tighter, consumers are exhausted and it can be hard to make the idea of shopping again appealing at all.
It can give you the opportunity to not only expand your company, but also to build your reputation and establish a place as a trusted leader in the industry.
Content marketing gives you the opportunity to expand your company, build your reputation and establish a place as a trusted leader in your industry.