About Rini Dutta
Rini is the founder of Centric Brand Advisors, a firm helping brand grow faster than the competition. Their services include Brand Positioning, Retail Strategy and Process Diagnotics. She is a graduate of IIM Calcutta and has experience in anything to do with branding.
More From Rini Dutta
The choice of location of a quick service restaurant should be consistent with the brand's style and image
The most important aspect of business is having patience and the willingness to invest in the future of the firm.