Twenty-nine-year-old Rishabh Chokhani, a Graduate in Management from Prin. LN Welingkar Institute of Management Development & Research, Bengaluru, believed in a scenario where your food does not contain preservatives and even the cosmetics you use can be produced without parabens. Hailing from a family with roots in the pharmaceutical industry, he knew this was possible if all natural and consumable herbs could be accessible to consumers.
This laid the foundation of Naturevibe Botanicals, a company he started in New Jersey in the US in 2017.