Robert Jones

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A Marketing Home Run

In baseball-crazed Boston, sponsoring the Red Sox earned Exotic Flowers a marketing award and a mass of new fans.


How to Make a Powerful First Impression

Learn the art of presence and small talk from communications experts who swear you can do it even if you don't think you can.


Failure Isn't Fatal

Entrepreneurial ventures fail. It's a sad fact. How your business fails will determine whether you get another shot at success.


Nostalgia Sells

The oldies but goodies of baby boomers are all the rage.

Starting a Business

A Barter Economy

Exchanging business services can help slash startup costs for some entrepreneurs.

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