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Marketing
A Marketing Home Run
In baseball-crazed Boston, sponsoring the Red Sox earned Exotic Flowers a marketing award and a mass of new fans.
Leadership
How to Make a Powerful First Impression
Learn the art of presence and small talk from communications experts who swear you can do it even if you don't think you can.
Leadership
Failure Isn't Fatal
Entrepreneurial ventures fail. It's a sad fact. How your business fails will determine whether you get another shot at success.
Starting a Business
A Barter Economy
Exchanging business services can help slash startup costs for some entrepreneurs.
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