Rosemarie Ryan is co-CEO and co-founder of co:collective. The home of Storydoing, co: is a strategy and innovation company that works with leadership teams to conceive and execute innovation in the customer experience. A rabble rouser and leader of change, Ryan has built compelling consumer propositions and successful businesses for over 20 years.
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As of late, Sir Richard Branson's airline Virgin Atlantic has been making the rounds in the media for potential layoffs, profit losses and dropped routes. Here is a bit of advice on how the airline can turn around its image and get back to flying high.