Roy Williams

Roy William's is the founder and president of international ad agency Wizard of Ads. Roy is also the author of numerous books on improving your advertising efforts, including The Wizard of Ads and Secret Formulas of the Wizard of Ads.

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Marketing

Famous Last Words

If you've found yourself uttering any of these statements, your business could be in trouble.

Marketing

Why Most Ads Fail

Most ads aren't written to persuade; they're written not to offend.

Marketing

The Advertising Medium Is Not the Message

Learn 5 ways to make your advertising message more powerful--and more relevant--no matter what medium it's in.

Marketing

Is Low Traffic Holding You Back?

Take a look at your advertising campaign and your market to see how you can draw more customers to your business.

Marketing

Ads That Push the Envelope

To get noticed, create a controversial ad campaign--complaints and all.

Marketing

Is a Super Bowl Ad Really Worth the Cost?

What can $2.6 million really buy you? Plus our advertising expert's picks for smartest and dumbest Super Bowl ad--from a business perspective.

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