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Roy William's is the founder and president of international ad agency Wizard of Ads. Roy is also the author of numerous books on improving your advertising efforts, including The Wizard of Ads and Secret Formulas of the Wizard of Ads.
If you've found yourself uttering any of these statements, your business could be in trouble.
Most ads aren't written to persuade; they're written not to offend.
Learn 5 ways to make your advertising message more powerful--and more relevant--no matter what medium it's in.
Take a look at your advertising campaign and your market to see how you can draw more customers to your business.
To get noticed, create a controversial ad campaign--complaints and all.
What can $2.6 million really buy you? Plus our advertising expert's picks for smartest and dumbest Super Bowl ad--from a business perspective.
If you're not drawing in as many customers as you'd like, there are only 4 places you need to look to figure out what's going wrong.
Take a look at how technology has changed the business advertising landscape and how to get through to today's savvy consumers.
If you know how to make a sales pitch, you know how to write an ad.
Try these tips to break free of background noise and get a strong response from listeners.
3 strategies for determining if you're spending your advertising dollars wisely
Does advertising in newspapers, Yellow Pages and other forms of old-school media still work? It does if you know the secret to making them produce.
Local online advertising is one of the easiest ways to target your local customers. Our expert tells you what works, and what you can do for free.
Founder of Echelon Copy LLC
CEO of Global Talent Solutions
CEO of Boardsi
CEO of Avaans Media
CEO of Sonatafy Technology
Master Digital Coach & Author
Chief Executive Officer of Voxco