Copyright © 2022 Entrepreneur Media, Inc. All rights reserved. Entrepreneur® and its related marks are registered trademarks of Entrepreneur Media Inc.
Roy William's is the founder and president of international ad agency Wizard of Ads. Roy is also the author of numerous books on improving your advertising efforts, including The Wizard of Ads and Secret Formulas of the Wizard of Ads.
If you've found yourself uttering any of these statements, your business could be in trouble.
Most ads aren't written to persuade; they're written not to offend.
Learn 5 ways to make your advertising message more powerful--and more relevant--no matter what medium it's in.
Take a look at your advertising campaign and your market to see how you can draw more customers to your business.
To get noticed, create a controversial ad campaign--complaints and all.
What can $2.6 million really buy you? Plus our advertising expert's picks for smartest and dumbest Super Bowl ad--from a business perspective.
CEO & Co-Founder of Tech Talk Media
Founder and Group CEO of Image Group International
Entrepreneur; Founder and CEO, Jotform
Marketing Strategist & Founder at nb. marketing
Business Development Expert-in-Residence
CEO of Hollywood Sensation Jewelry