Roy Williams

Roy Williams

Roy William's is the founder and president of international ad agency Wizard of Ads. Roy is also the author of numerous books on improving your advertising efforts, including The Wizard of Ads and Secret Formulas of the Wizard of Ads.

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Famous Last Words

If you've found yourself uttering any of these statements, your business could be in trouble.

Why Most Ads Fail

Most ads aren't written to persuade; they're written not to offend.

The Advertising Medium Is Not the Message

Learn 5 ways to make your advertising message more powerful--and more relevant--no matter what medium it's in.

Is Low Traffic Holding You Back?

Take a look at your advertising campaign and your market to see how you can draw more customers to your business.

Ads That Push the Envelope

To get noticed, create a controversial ad campaign--complaints and all.

Is a Super Bowl Ad Really Worth the Cost?

What can $2.6 million really buy you? Plus our advertising expert's picks for smartest and dumbest Super Bowl ad--from a business perspective.

Why Aren't Your Ads Working?

If you're not drawing in as many customers as you'd like, there are only 4 places you need to look to figure out what's going wrong.

Advertising Trends: Pushing Past Media Overload

Take a look at how technology has changed the business advertising landscape and how to get through to today's savvy consumers.

Ad Writing Made Easy

If you know how to make a sales pitch, you know how to write an ad.

Creating Radio Ads That Stand Out

Try these tips to break free of background noise and get a strong response from listeners.

How to Track Ad Results

3 strategies for determining if you're spending your advertising dollars wisely

The Trick to Old-School Advertising

Does advertising in newspapers, Yellow Pages and other forms of old-school media still work? It does if you know the secret to making them produce.

The New Frontier of Advertising

Local online advertising is one of the easiest ways to target your local customers. Our expert tells you what works, and what you can do for free.

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