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Salma El-Shurafa & Veronique Ademar

Salma El-Shurafa & Veronique Ademar

Guest Writer / Founder and Partner, The Pathway Project

Salma El-Shurafa (Founder) and Veronique Ademar, drawing on over 20 years of combined experience, are Executive Coaches and Partners at The Pathway Project (TPP). TPP provides tailored executive leadership and career development coaching to professionals who are navigating the dynamics of the global UAE market. They have worked with a wide variety of individuals in the Middle East, Asia and Europe, ranging from directors and managers at Fortune 500 companies as well as entrepreneurs, across industries, and other professionals.

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