Sarah Jones

Sarah Jones

Founder and CEO, Mini Exchange
Sarah Jones founded Mini Exchange at the start of 2014. Previously, she had a successful career in finance, spending four years at Deloitte in Mergers & Acquisitions advisory, first in London and then in Dubai. After two years in the Gulf, Jones left the finance world, recognizing the potential of the early-stage e-commerce market and the Mini Exchange business model. Mini Exchange is today the online destination for everything mums and kids in
the Middle East, with over 800 brands and 40,000 products, all available at the click of a button.
Mobility Matters: Five Tips For Your Business Venturing Into M-commerce
Mobile Commerce

Mobility Matters: Five Tips For Your Business Venturing Into M-commerce

Just as we got our heads around the abandonment of bricks and mortar malls for online shopping destinations, up pops another digital phenomenon which is demanding our attention: the beast of mobile commerce.
More Money Means More Opportunity: My Startup Got Funded In Dubai, And Now I'm Scaling The Business
Startup Financing

More Money Means More Opportunity: My Startup Got Funded In Dubai, And Now I'm Scaling The Business

Like most entrepreneurs, thoughts of how I could scale my venture was constantly on my mind. How could I grow Mini Exchange into a business that could expand to other markets in an innovative way?
Putting The Right Elements For Mini Exchange: How I Developed My Own MENA E-commerce Portal
Entrepreneurs

Putting The Right Elements For Mini Exchange: How I Developed My Own MENA E-commerce Portal

Founder Sarah Appleton talks about building an online marketplace for parents to buy and sell new and like-new kids' clothing accessories, fancy dress and school uniform, as well as for brands and retailers to sell their end-of-season items.