Founder and CEO, Mini Exchange
Sarah Appleton founded
at the start of 2014. Previously, she had a successful career in finance, spending four years at Deloitte in Mergers & Acquisitions advisory, first in London and then in Dubai. After two years in the Gulf, Appleton left the finance world, recognizing the potential of the early-stage e-commerce market and the Mini Exchange business model. Appleton and Mini Exchange have been recipients of many awards in the last year, including ArabNet’s Start-Up Demo Award, a listing as one of the 50 Most Influential Brits in the UAE
, Small Business CEO of the Year Award in the Middle East CEO Awards, and most recently as finalists in three of the categories in the Gulf Capital SME Awards.