About Sarah Jones
Sarah Jones founded Sprii at the start of 2014. Previously, she had a successful career in finance, spending four years at Deloitte in Mergers & Acquisitions advisory, first in London and then in Dubai. After two years in the Gulf, Jones left the finance world, recognizing the potential of the early-stage e-commerce market and the Sprii business model. Sprii is today the online destination for everything mums and kids in the Middle East, with over 800 brands and 40,000 products, all available at the click of a button.
More From Sarah Jones
It's the intersection of your people and the work that they do that provides the key to sustainable success, striking the perfect balance between productivity and profitability.
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Like most entrepreneurs, thoughts of how I could scale my venture was constantly on my mind. How could I grow Mini Exchange into a business that could expand to other markets in an innovative way?
Founder Sarah Appleton talks about building an online marketplace for parents to buy and sell new and like-new kids' clothing accessories, fancy dress and school uniform, as well as for brands and retailers to sell their end-of-season items.