Sarah Appleton

Sarah Appleton

Founder and CEO, Mini Exchange
Sarah Appleton founded Mini Exchange at the start of 2014. Previously, she had a successful career in finance, spending four years at Deloitte in Mergers & Acquisitions advisory, first in London and then in Dubai. After two years in the Gulf, Appleton left the finance world, recognizing the potential of the early-stage e-commerce market and the Mini Exchange business model. Appleton and Mini Exchange have been recipients of many awards in the last year, including ArabNet’s Start-Up Demo Award, a listing as one of the 50 Most Influential Brits in the UAE, Small Business CEO of the Year Award in the Middle East CEO Awards, and most recently as finalists in three of the categories in the Gulf Capital SME Awards.
More Money Means More Opportunity: My Startup Got Funded In Dubai, And Now I'm Scaling The Business
Startup Financing

More Money Means More Opportunity: My Startup Got Funded In Dubai, And Now I'm Scaling The Business

Like most entrepreneurs, thoughts of how I could scale my venture was constantly on my mind. How could I grow Mini Exchange into a business that could expand to other markets in an innovative way?
Putting The Right Elements For Mini Exchange: How I Developed My Own MENA E-commerce Portal
Entrepreneurs

Putting The Right Elements For Mini Exchange: How I Developed My Own MENA E-commerce Portal

Founder Sarah Appleton talks about building an online marketplace for parents to buy and sell new and like-new kids' clothing accessories, fancy dress and school uniform, as well as for brands and retailers to sell their end-of-season items.