Marketing
Do You Still Need a Marketing Plan? Yes, But Constant Updating Is Key.
Adjust the time frame to be more agile to respond to change on the ground (or on the web).
Sean Ellis is the CEO of Qualaroo and founder of GrowthHackers.com. Prior to Qualaroo, Ellis held marketing leadership roles with companies including Dropbox, LogMeIn, Uproar, Eventbrite and Lookout.