Advisory Boards
How To Create An Effective Advisory Board
To get the most out of mentorship, startups should formalize these relationships into advisory roles compensated with equity in the company.
Finding Customers
Crowdsourcing Customer Acquisition: A Cost-Effective Way To Gain Customers For Your Startup
For most early-stage startups, such as Melltoo, devoting resources to brand marketing is a luxury we cannot yet afford.
Ecommerce
How Our Startup Is Stepping Forward On The Path To Revenue
Selling on Melltoo begins with taking pictures of your stuff and posting them on the app. In a matter of seconds, your ad is live.
Married Entrepreneurs
Married To The (Startup) Mob: Couples As Co-Founders
In the MENA region, women account for 35% of all startups, and married co-founding couples are the new demographic to watch.
Finance
Seeing Dollar Signs: My Startup Got Funded In Dubai... And It Was Much Harder Than You'd Think
Raising funds is something almost every startup has to contend with at some time. Even a successful and profitable startup needs to raise funds to grow faster than what their revenue would allow.
Education
Keeping 'Treps In Post Secondary: How Colleges Can Stay Relevant In Today's Startup World
In the Gulf, governments are anxious to encourage and foster entrepreneurship, but colleges are struggling to keep up. Melltoo co-founder Sharene Lee explains what colleges in the region can do to stay relevant in today's startup world.
Bootstrapping
Bootstrapping Startups In Dubai
The co-founders of Melltoo, a social network for buyers and sellers in the UAE, share their tips on how to start up in Dubai for cheap.
