Soukaina Rachidi is the founder and author of Soukie Speaks, a blog which strives to reimagine the narrative of young leaders, businesses and communities in the MENA region and empower a new generation of Arab leaders and entrepreneurs. Although Soukaina was born in Morocco, she spent most of her formative years in the United Arab Emirates. She has lived in Qatar, the USA and Argentina. Soukaina's diverse work experience includes university student recruitment, management, customer service and PR. Before becoming a full-time blogger, writing consultant and author, Soukaina was the Media Relations Coordinator at Dubai-based startup Melltoo Marketplace, where she was responsible for forging new partnerships with like-minded entrepreneurs in the MENA startup ecosystem and promoting Melltoo’s core values of trust, sustainability and privacy. With a B.A. in International Relations from the University of Delaware, Soukaina is passionate about writing, global issues, entrepreneurship, youth empowerment and sustainability.
About Soukaina Rachidi
More From Soukaina Rachidi
A look at the insights and inspiration from the 2018 Achieving Women Forum.
Fresh from Entrepreneur Middle East's 2017 Enterprise Agility Forum, here's 11 insights to the growing MENA entrepreneurial ecosystem.
Lessons learnt at this year's Achieving Women Forum- a dialogue that focuses on how women can reimagine their value (and business values) to "hack" female empowerment paradigms, and incentivize real change.
The 2016 edition of Entrepreneur Middle East's Enterprise Agility Forum, presented by du, discussed a variety of topics relating to the entrepreneurial ecosystem, with the main themes being on how corporates can support startups better, how SMEs can grow into new markets, and how burn rates need to be managed after an influx of funds.
The youth of today are the citizens, business leaders and social influencers of tomorrow, and if we are not empowering them to join our social, political and economic frameworks, then we are condemning these institutions to failure and irrelevance.
Grow Your Business
While the financial benefit of incorporating women in the workforce has mobilized some Arab nations to take strides to increase their participation across various sectors and industries, the fact remains that this process isn't the sole responsibility of the government.
By connecting with Arab communities, not only can Arab startups better promote the adoption of their own product or services, they can also increase their success and credibility with consumers, which will inevitably attract more investment opportunities.
Starting a Business
In the past, small companies used to try to emulate the business practices of corporate giants like Virgin, Google, and Apple. Nowadays, the tables have turned.
Women in Business
The key to increasing female representation in the MENA workforce is stronger ties between universities and the private sector.
Our problem is not a problem of funding- the problem is gaining access to the funding that already exists in the MENA region.
Many of the obstacles that young Arab entrepreneurs face when they are trying to start their own ventures are cultural ones that stem from their nuclear family or the surrounding community.
We all have a responsibility as a community to support Arab innovation by encouraging our home grown innovators.
Five startups at the 8th MIT Pan Arab Conference in Kuwait consider ecosystem problems and potential solutions.