Stephanie H. Mann is the author of the book, The Entrepreneur's Guide to Business Writing. As a content strategist, she helps entrepreneurs attract customers and build credibility with exceptional content. To find out more, visit her site at www.StephanieHMann.com.
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Content marketing can be a powerful tool for any business, but it can also harm your company if done incorrectly.
Avoid the dreaded spam folder-and write emails that sell -- by following four simple steps.