Venkatesh Umashankar

Professor, Great Lakes Institute of Management, Gurgaon

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Startup Industry Is Generating Many Unicorns And Decacorns, But Who Gains From Them

For a developing country like India with a burgeoning population and aspiration, this new wave of entrepreneurship is absolutely essential for its economic growth

The Hidden Persuaders Redux

Responsible and ethical marketers will do well to not take to the easier path and build brands transparently for a sustainable presence in their chosen markets

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