Vinay Shivashankar

Vinay Shivashankar

VP-Marketing, Instamojo

More From Vinay Shivashankar

Startups

Marketing and Growth Hacks for Startups

One of the most oft-asked questions that I encounter by early-stage startups is "Do I really need to spend time on marketing? Why not focus on just building the product and let it lead the path of marketing? And if I have to start, from where do I start?"