Vipul Mathur, Chief Executive Officer at MUFTI Credo Brands Mktg. Pvt. Ltd brings with him 20 years of experience in brand management, e-commerce, retail operations and merchandising. In his current role at MUFTI, he is responsible to augment consumer experiences and propel the brand towards stronger growth. Prior to joining MUFTI, Vipul worked in various capacities which saw him as the Chief BNM (Buying and Merchandising) Officer with Aditya Birla Online Fashion (ABOF) to the Brand Head for SKULT.
Vipul has worked with Madura Fashion and Lifestyle for 10 years, including 4 years as AVP and Brand Director, Van Heusen. He has created and delivered deep reflective psychological programs, in areas of consumer psychology, strength management, career identification and time management. A B.Tech graduate, Vipul completed his post-graduation from the Goa Institute of Management. In addition to his current role at MUFTI, Vipul is also an accredited coach and corporate trainer for leadership development in the Aditya Birla Group (ABG).