Cyber Monday Sale! 50% Off All Access

Bumble and Gen. G Form First Pro All-Women 'Fortnite' Team The esports team will have a dedicated streaming room in Los Angeles.

By Amrita Khalid

This story originally appeared on Engadget

Bumble via engadget

Women make up roughly 35 percent of Fortnite's players, but none of them were represented at this year's World Cup. Bumble, the women-first dating app, has teamed up with esports organization Gen. G in order to change that. The two companies have formed "Team Bumble," a group of professional Fortnite players and the world's first all-women esports team. The lineup includes Kristen "KittyPlays" Valnicek, Madison "maddiesuun" Mann, Tina "TINARAES" Perez, Carlee "Carlee" Gress and Hannah "Hannah" Reyes. Bumble told Engadget that recruitment for the team is finished, but future players will be brought on as needed.

"Bumble is in the unique position of providing value to an entire generation of gamers, encouraging them to strive for their goals and facilitating ways to connect them IRL. The future is bright and I can't wait to see the impact we make together!," said Valnicek in a statement. The 28-year old Canadian is one of the most followed streamers on Twitch, and last year was made head of Gen. G's new gaming initiatives.

As a part of the partnership, Bumble will provide a dedicated streaming room at the Gen. G training facility in Los Angeles. The dating app company will also work with Gen. G to create new platforms to drive female empowerment in the gaming community. Bumble already has a "gaming" badge on its feature for platonic friends, Bumble BFF, which will allow women to filter matches for other gamers. It will also co-host events and live-streaming opportunities with #TeamKitty, the female gaming network created by Valnicek.

Gen. G, which fields other mixed-gender esports leagues, has said it wants to even the playing field for professional female gamers. "We take seriously our opportunity and responsibility to support emerging segments of the esports community, especially by creating and strengthening platforms for women," said Chris Park, CEO of Gen.G, in a statement. Fornite's appeal to women and other gamers that don't fit the typical demographic of young males has been crucial to its success. While there's no shortage of talented female players of the Epic game, there's a noticeable gap at the professional level. It's no doubt that the boy's club atmosphere of professional gaming, where women often face threats and harassment, has played a role. While the demonstrated interest of companies will help, it's up to the male-dominated gaming community at large to become more tolerant of their fellow players.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Data & Recovery

Ditch Fees With Lifetime Cloud Storage at Cyber Week's Lowest Price

Would you rather pay monthly or once and be covered for life?

Business News

'I Stand By My Decisions': A CEO Is Going Viral For Firing Almost All of the Company's Employees — Here's Why

The Musicians Club CEO Baldvin Oddsson fired 99 workers at once over Slack for missing a morning meeting. But there's a catch.

Growing a Business

Her Restaurant Business Is Worth $100 Million — Here's Her Unconventional Advice for Aspiring Entrepreneurs

Pinky Cole, founder of Slutty Vegan, talks about going from TV producer to restaurant owner, leaning into failure and the value of good PR.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

'Something Previously Impossible': New AI Makes 3D Worlds Out of a Single Image

The new technology allows viewers to explore two-dimensional images in 3D.

Business News

Looking for a Remote Job? Here Are the Most In-Demand Skills to Have on Your Resume, According to Employers.

Employers are looking for interpersonal skills like teamwork as well as specific coding skills.