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How Do I Attend Trade Shows?

How to find a trade show and showcase your product or service to the world

By Karen E. Spaeder

Opinions expressed by Entrepreneur contributors are their own.

Q: I am a college student interested in attending trade shows. The problem is, I don't even know where they are held or what the criteria are for such events. Do I need to be part of a major company or manufacturer to attend a trade show? Where can I get more information?

A: To answer the first part of your question, you don't need to be part of a large company to get into a trade show. You just have to be ready to showcase a new product, which is exactly what these shows are for--retailers attend them to find and buy new items, and suppliers like you (assuming you have a product ready to exhibit) attend them prepared to sell.

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