Get All Access for $5/mo

Sonic Foresees '04 Boom Via Breakfast Daypart, New Units <b></b>

Oklahoma City-Sonic Corp. believes its 2,706-unit Sonic Drive-In chain can produce 15 percent to 16 percent higher earnings per share in newly begun fiscal 2004 from higher sales, new units, franchise royalty growth and share repurchases.

The company, whose income from operations rose 7.5 percent on a 12.6-percent increase in revenues for its August-ended fourth quarter, also expects to continue to benefit from breakfast, as the recently completed rollout takes hold in developing markets. -Nation's Restaurant News

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Marketing

6 Steps to a Simple and Effective Content Strategy

Strategy can be an intimidating word, but it doesn't have to be. Follow these simple guidelines to make sure your next piece of content — and every one thereafter — rings true to your brand.

Growing a Business

5 Growth Hacks to Increase Your Revenue by 90% in 12 to 24 Months

Here are five innovative and proven strategies that can significantly boost your business's revenue within the next year or two. Whether you're looking to scale quickly or enhance operational efficiency, these growth hacks will provide actionable insights to help you achieve remarkable revenue growth.

Side Hustle

'Hustling Every Day': These Friends Started a Side Hustle With $2,500 Each — It 'Snowballed' to Over $500,000 and Became a Multimillion-Dollar Brand

Paris Emily Nicholson and Saskia Teje Jenkins had a 2020 brainstorm session that led to a lucrative business.

Business News

'I'm Shocked': Costco Customers Are Freaking Out About a Change to a Beloved Bakery Item

Costco customers are feeling burnt by a not-so-sweet switcheroo in the bakery department.

Growing a Business

Stop Chasing Subscribers — Start Making Money With These Newsletter Hacks

Here's how operators profit from newsletters by turning acquisition costs into revenue and leveraging one audience to build multiple assets.

Employee Experience & Recruiting

There's a Growing Demand For This New Type of Professional — Here's Why Your Startup Needs Them, Too.

As startups evolve, a new breed of talent — the "boulder climber" — is emerging: adaptable professionals who balance strategic vision with hands-on execution. Learn why these versatile hires are redefining success in lean, agile teams.