How to Jumpstart Engagement on Twitter (Infographic) Find out the best time of day, length of tweet and more.

By Kristin Piombino

This story originally appeared on PR Daily

Get Wired

Brands that want to succeed on social media know the number of followers they have isn't as important as how engaged those followers are.

But engaging followers is no easy task.

You have to know what kind of content your customers like, and when they use various social media sites.

To help you out, an infographic from Fusework Studios offers a few general guidelines on how to get more engagement on Twitter.

For example, tweets sent on the weekend get 17 percent more engagement than tweets sent during the week. Wednesday and Thursday are the days with the lowest engagement rates.

Also, tweets with less than 100 characters see 17 percent more engagement than longer tweets.

Are you looking for more retweets? Just ask your followers. A tweet's retweet rate increases 12 times when you ask followers for a retweet. Only 1 percent of brands actually do this.

Check out the infographic for more:

How to Jumpstart Engagement on Twitter (Infographic)

Kristin Piombino is associate editor of Ragan.com

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

She Quit Her Job at Trader Joe's After Starting a Side Hustle With $800 — Then She and Her Brother Grew the Business to $20 Million

Jaime Holm and Matt Hannula teamed up to build a business in an industry that "didn't exist" yet.

Buying / Investing in Business

Former Zillow Execs Target $1.3T Market

Co-ownership is creating big opportunities for entrepreneurs.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Nissan Is Doubling Its Initial Layoff Announcement, Cutting 20,000 Jobs: 'A Wake-Up Call'

The automaker is dealing with slowing sales and a recent failed merger with Honda.

Growing a Business

This Local Bakery Has Lines Out the Door. Here Are the Secrets to Its Success.

Known for its viral flat croissants and innovative desserts, Alexander's Patisserie also excels in hands-on leadership and team culture.

Business News

Microsoft Is Laying Off Over 6,000 Employees, About 3% of Its Workforce. Here's Why.

The company said the cuts will affect all divisions and locations, with a focus on managers.