📺 Stream EntrepreneurTV for Free 📺

Instagram Stories Is Now More Popular Than Snapchat Snapchat in its February IPO filing revealed that 'on average, 158 million people' use its app every day. Instagram Stories just beat that.

By Angela Moscaritolo

entrepreneur daily

This story originally appeared on PCMag

via PC Mag

Watch out, Snapchat. Instagram on Thursday announced that more than 200 million people now use its Stories feature every day.

That's pretty impressive, considering Instagram launched the Snapchat ripoff just eight months ago, but you might be wondering why the Facebook-owned social network would call out the seemingly random number. Here's why: rival Snapchat in its February IPO filing revealed that "on average, 158 million people use Snapchat daily."

So basically, Instagram is low key bragging that its Stories feature is now more popular than Snapchat. To be fair, Snapchat's numbers were from two months ago, so it's highly possible that the app's daily active user count went up since then. Either way, it's safe to say that Instagram Stories is giving Snapchat some serious competition.

Meanwhile, Instagram also today introduced some new tools, including the ability to turn a selfie into a sticker.

"When you take a photo or video and tap the smiley face, you'll see a new sticker with a camera icon that lets you capture a mini-selfie," Instagram explained in its blog post. You can then pin your selfie sticker to a specific spot in a video. To do that, just tap and hold the sticker, place it where you like and confirm by tapping "Pin."

Instagram also introduced "geostickers" for those in Chicago, London, Madrid and Tokyo. These are basically the same thing as Snapchat's geofilters: cute graphic stickers that are only available in certain locations.

It should also now be easier to access your favorite Instagram stickers. Just tap the smiley face and swipe right to see all the stickers you've recently used. Finally, when you're recording a video using "Hands-Free" mode, you'll now see a timer that counts down to when the video begins.

Angela Moscaritolo has been a PCMag reporter since January 2012. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Franchise

Franchising Is Not For Everyone. Explore These Lucrative Alternatives to Expand Your Business.

Not every business can be franchised, nor should it. While franchising can be the right growth vehicle for someone with an established brand and proven concept that's ripe for growth, there are other options available for business owners.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Passengers Are Now Entitled to a Full Cash Refund for Canceled Flights, 'Significant' Delays

The U.S. Department of Transportation announced new rules for commercial passengers on Wednesday.

Leadership

Why Companies Should Prioritize Emotional Intelligence Training Alongside AI Implementation

Emotional intelligence is just as important as artificial intelligence, and we need it now more than ever.

Business News

Elon Musk Tells Investors Cheaper Tesla Electric Cars Should Arrive Ahead of Schedule

On an earnings call, Musk told shareholders that Tesla could start producing new, affordable electric cars earlier than expected.