Corporate Communications Director, Schneider Electric (Middle East and Africa)
Alex Malouf is a marketing communications executive who has spent the last 17 years in the Middle East. Alex has lived across the region, in Saudi Arabia, Bahrain, Lebanon, Jordan, Syria and the United Arab Emirates. He is the Corporate Communications Director for the Middle East and Africa at Schneider Electric.
A journalist by training and with a cultural mix that is both European and Arabic, Alex’s expertise spans communications and media, public relations and marketing for both multinationals in the energy, technology and FMCG space as well as several Gulf-based government institutions. An entrepreneur in his own right –along with his wife, Alex founded the first business-to-business magazines in Saudi Arabia– Alex’s experience includes corporate communications, media relations and outreach, content development, crisis/ reputation management, and digital/social media. When he’s not putting pen to paper, Alex can be found advocating for the region’s media and public relations industry.
Alex is passionate about promoting sustainability in the communications sector by highlighting the industry’s potential to GCC nationals. He works with not-for-profit organizations such as the Middle East Public Relations Industry to shape and support training and awareness initiatives for both those wishing to pursue a career in public relations
If The Middle East's Entrepreneurs Are To Succeed, They Need The Long-Term Support Of The Region's Policymakers
If we're going to rebuild economies, the foundations are going to be the hundreds of thousands of SMEs across the region. And we deserve better policymaking if we are going to succeed.
A Note For The Naysayers: Remote Working Is Here To Stay, And We Have To Adapt
Whatever you want to imagine, the truth is that remote working is here to stay. And those that understand this will have an edge over those who don't.
Silver Linings: What SMEs In Dubai (Potentially) Stand To Gain From The COVID-19 Crisis
Looking beyond the summer, I'm hoping that we are going to see drastic changes to how we work, how we get paid, and a reduction in bureaucracy that will benefit everyone.
It's Time To Shake Things Up In The UAE's Banking Sector
A first-hand account of having to deal with banks as an entrepreneur in the UAE
Make Yourself Heard: Four Communications Tips For Entrepreneurs In 2019
The good news about communicating with your customers is that you don't need big budgets to do that.
You're Not Alone: Entrepreneurs Need To Talk About Their Mental Health Battles
Entrepreneurs (and those who were once entrepreneurs) are often the best people to help others in the entrepreneurial community understand and overcome their mental health battles.