Alex Malouf

Riyadh-based Alex Malouf is a marketing communications executive and expert who has spent the last two decades in the Middle East. A journalist by training, and with a cultural mix that is both European and Arabic, Alex’s expertise spans communications and media, public relations, and marketing. He has led communications for multinationals in the digital, electric mobility, energy, sustainability, technology, and fast-moving consumer goods space, while also advising  ministers and entities in the Gulf's government sector.  

An entrepreneur in his own right (along with his wife, Alex founded the first business-to-business magazines in Saudi Arabia), Alex’s experience includes corporate communications, media relations and outreach, content development, crisis/ reputation management, and digital/social media. When he’s not putting pen to paper, Alex can be found advocating for the region’s media and public relations industry as the best way to tell the region's story and build national brands. 

Latest

Social Media

Why You Need To Follow The Goldilocks Rule When It Comes To Building Your Personal Brand

When it comes to creating content, be yourself. You don't need to post an Oscar-winning performance.

Growth Strategies

If The Middle East's Entrepreneurs Are To Succeed, They Need The Long-Term Support Of The Region's Policymakers

If we're going to rebuild economies, the foundations are going to be the hundreds of thousands of SMEs across the region. And we deserve better policymaking if we are going to succeed.

Growth Strategies

A Note For The Naysayers: Remote Working Is Here To Stay, And We Have To Adapt

Whatever you want to imagine, the truth is that remote working is here to stay. And those that understand this will have an edge over those who don't.

Finance

It's Time To Shake Things Up In The UAE's Banking Sector

A first-hand account of having to deal with banks as an entrepreneur in the UAE

Marketing

Make Yourself Heard: Four Communications Tips For Entrepreneurs In 2019

The good news about communicating with your customers is that you don't need big budgets to do that.

Lifestyle

You're Not Alone: Entrepreneurs Need To Talk About Their Mental Health Battles

Entrepreneurs (and those who were once entrepreneurs) are often the best people to help others in the entrepreneurial community understand and overcome their mental health battles.

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