Alex Malouf

Alex Malouf

Corporate Communications Director, Schneider Electric (Middle East and Africa)

Alex Malouf is a marketing communications executive who has spent the last 17 years in the Middle East. Alex has lived across the region, in Saudi Arabia, Bahrain, Lebanon, Jordan, Syria and the United Arab Emirates. He is the Corporate Communications Director for the Middle East and Africa at Schneider Electric.

A journalist by training and with a cultural mix that is both European and Arabic, Alex’s expertise spans communications and media, public relations and marketing for both multinationals in the energy, technology and FMCG space as well as several Gulf-based government institutions. An entrepreneur in his own right –along with his wife, Alex founded the first business-to-business magazines in Saudi Arabia– Alex’s experience includes corporate communications, media relations and outreach, content development, crisis/ reputation management, and digital/social media. When he’s not putting pen to paper, Alex can be found advocating for the region’s media and public relations industry.

Alex is passionate about promoting sustainability in the communications sector by highlighting the industry’s potential to GCC nationals. He works with not-for-profit organizations such as the Middle East Public Relations Industry to shape and support training and awareness initiatives for both those wishing to pursue a career in public relations

https://alexofarabia.com/

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Latest

If The Middle East's Entrepreneurs Are To Succeed, They Need The Long-Term Support Of The Region's Policymakers

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A Note For The Naysayers: Remote Working Is Here To Stay, And We Have To Adapt

Whatever you want to imagine, the truth is that remote working is here to stay. And those that understand this will have an edge over those who don't.

Silver Linings: What SMEs In Dubai (Potentially) Stand To Gain From The COVID-19 Crisis

Looking beyond the summer, I'm hoping that we are going to see drastic changes to how we work, how we get paid, and a reduction in bureaucracy that will benefit everyone.

It's Time To Shake Things Up In The UAE's Banking Sector

A first-hand account of having to deal with banks as an entrepreneur in the UAE

Make Yourself Heard: Four Communications Tips For Entrepreneurs In 2019

The good news about communicating with your customers is that you don't need big budgets to do that.

You're Not Alone: Entrepreneurs Need To Talk About Their Mental Health Battles

Entrepreneurs (and those who were once entrepreneurs) are often the best people to help others in the entrepreneurial community understand and overcome their mental health battles.

Reputation And Reward: Understanding The UAE's New CSR Law For Businesses

The new legislation, which is part of the country's "Year of Giving" strategy, aims to promote corporate social responsibility among businesses operating in the UAE.

Why Organizational Culture (And Employee Communications) Should Matter To You

Here are some suggestions as to how you can help your employees find their voice, and create a culture that people will want to work in and talk about positively.

Starting A Social Initiative? Consider Impact And Sustainability, Not Just PR

When it comes to cause-related marketing, the only way to do it right is through having or creating a relevant connection between the concept and the brand/business.

For The UAE's Year Of Giving, Let's Get Sustainability Right

Here's a (relatively) simple guide on how to craft a sustainability strategy for your enterprise.

A New Year's Resolution For Entrepreneurs: Don't Fear Failure- Embrace It

We need to be candid about failure, share our stories, and learn from each other.

Why Local Knowledge Matters: The Importance Of Contextual Intelligence For Your Business

Contextual intelligence means learning new languages, cultures, religions and other idioms which help us to break down barriers and forge not just relationships which will be useful to business, but also friendships with locals.

Your Next Startup Hire May Be A Lot Closer To Home Than You Think

There are thousands, if not tens of thousands, of well-educated professionals with impressive resumes and extensive work experience who are flexible in terms of their ability to work- the moms who want to get back into the workforce.

Ethics In Business: Why You Shouldn't Put A Price On Your Integrity

To borrow from Benjamin Franklin, it takes many good deeds to build a good reputation, and only one bad one to lose it.

Understanding The Importance Of Listening For Effective Communications

Paying attention to others will not only help you understand their point of view, but it also the key to developing relationships that are based on trust.

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