![](https://assets.entrepreneur.com/content/1x1/300/20181021111920-KeithRollag.jpeg?format=pjeg&auto=webp&width=240&height=240&crop=1:1)
Keith Rollag
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The How-To: Converting Your Entrepreneurial Ideas Into Viable Business Opportunities
Successful entrepreneurs are out with customers understanding their pain points, and quickly prototyping and improving their best ideas with an ever-growing group of enthusiastic users.
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