Global CFO and the Regional CEO for Asia, Tradewind Finance
Peter Maerevoet, who is based in Dubai, UAE, is the Global CFO and the Regional CEO for Asia at Tradewind Finance, an international factoring and supply chain finance company with offices in 20 countries.
Maerevoet heads the Global Finance function, which involves financial leadership, investment and strategic analysis, controlling and reporting. He manages the Asia region for Tradewind, by setting the strategy and providing leadership to achieve sustainable profitable growth. Maerevoet brings best practices from reputable companies and a deep understanding of global business strategies.
Before joining Tradewind in 2016, Maerevoet worked for Procter & Gamble in Belgium and the Netherlands where he held various finance functions. He then joined Levi Strauss in San Francisco, USA as VP of Global Supply Chain Finance where he managed the company’s costs of goods sold, provided financial leadership towards the sourcing strategy and the optimal supply chain organization.
Maerevoet’s extensive experience in financial leadership and advisory has helped him focus and excel in factoring, which is considered to be one of the fastest growing offerings in the world of finance. He is a graduate of the University of Antwerp in Belgium, where he obtained a Master’s degree in Economics. Maerevoet speaks German, English, Dutch and French.
The effects of the 2008 recession were felt for years after, and while governments and financial institutions rolled out various measures to enable economic recovery in 2009, many of the lessons from that time are particularly relevant to us today.
SMEs (small and medium-sized enterprises) make up 90% of all businesses. Nonetheless, access to financing continues to be a challenge for them as traditional banks prefer to work with bigger corporations, which are deemed less risky.