Sharene Lee

Co-founder, TAKADAO

Sharene Lee is the co-founder of TAKADAO, a Shariah-compliant takaful insurance-alternative built as a decentralized autonomous organization (DAO) on the blockchain. Previously, she was the co-founder and COO of Melltoo, a peer-to-peer transactional marketplace for second-hand items, which was acquired by fellow UAE-born startup, Cartlow, in 2022. Sharene is a serial entrepreneur with two prior exits in the analog economy and one in web2. She was born and raised in Singapore, but she lived in the United States prior to moving to the Middle East; she now lives in Riyadh. Her passions include Islamic finance and Web3; in particular, how blockchains and crypto are a fertile ground for the growth of new financial paradigms. Sharene also enjoys mentoring and working with fellow female entrepreneurs. She is a mother of seven. 


Growth Strategies

The Startup Rollercoaster: An Entrepreneurial Story; From Inception To Exit

Melltoo co-founder Sharene Lee reflects on her entrepreneurial journey, all the way from its inception to its recent acquisition by UAE-based reverse logistics platform Cartlow.


How To Create An Effective Advisory Board

To get the most out of mentorship, startups should formalize these relationships into advisory roles compensated with equity in the company.


Crowdsourcing Customer Acquisition: A Cost-Effective Way To Gain Customers For Your Startup

For most early-stage startups, such as Melltoo, devoting resources to brand marketing is a luxury we cannot yet afford.


How Our Startup Is Stepping Forward On The Path To Revenue

Selling on Melltoo begins with taking pictures of your stuff and posting them on the app. In a matter of seconds, your ad is live.

Starting a Business

Married To The (Startup) Mob: Couples As Co-Founders

In the MENA region, women account for 35% of all startups, and married co-founding couples are the new demographic to watch.


Seeing Dollar Signs: My Startup Got Funded In Dubai... And It Was Much Harder Than You'd Think

Raising funds is something almost every startup has to contend with at some time. Even a successful and profitable startup needs to raise funds to grow faster than what their revenue would allow.

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