Aura Aura helps businesses sell contextually relevant insurance at checkout.

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Aura is a proudly homegrown insurtech company in the UAE built with the sole intention to democratize insurance in the MENA region, and make insurance more accessible and affordable. The company wants to assist people in buying insurance within their eight-second online attention span by integrating insurance into their routine transactions, and it does this by partnering with their preferred service providers or merchants such as e-commerce companies, ride-hailing apps, telcos, banks, exchange houses, payment wallets, etc. Aura's value proposition for customers is access to affordable insurance products with a single click at checkout. Merchants that partner with Aura benefit from additional revenue, the value they can provide to their customers, and a strong sense of affinity they can create with them, while insurers get access to new business segments and have improved market penetration.

  • FOUNDED IN: 2021

"We are aligned with the UAE Central Bank's efforts to develop the country's insurance industry, which contributes to economic growth by promoting stability, encouraging investment and entrepreneurship, and providing a financial safety net for individuals and businesses. We endeavor to close the protection gap for the people of the UAE, so that they can lead happier lives, and have peace of mind."

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