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Yabi by Souqalmal Yabi by Souqalmal is the first financial education platform in the UAE.

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Yabi By Souqalmal
Ambareen Musa, founder and CEO, Yabi By Souqalmal

Yabi by Souqalmal's mission is to educate two million adults by 2025 about how to manage their money. Yabi is the first financial education platform in the UAE with online classes about personal finance, which ranges from budgeting, to how to allocate their assets. The company teaches UAE residents how to budget, how to invest, how to get credit- all of this to bring them to financial independence.

  • FOUNDED IN: 2022
  • SECTOR: Edutech

"The financial literacy rate in the UAE is around 30%, and it is below global average. Yabi is here to solve this. Bringing online classes by the UAE experts, such as the CEO of Al Etihad Credit Bureau, CFO of du, CIO of EmiratesNBD, brings credibility to our program. Increasing financial literacy is directly correlated with gross domestic product growth, as residents understand how to use credit, and start investing their money back into the market, creating a multiplier effect."

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