Impact46's Basmah Alsinaidi On How The Saudi Arabian Entity Is Working To Launch World-Class Unicorns From The Kingdom "We are backing the Asanas, Stripes, and PayPals of the Saudi market."

By Erika Masako Welch

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Impact46 Partner Basmah Alsinaidi

Impact46 is an asset management and advisory firm established in 2019, focused on alternative investment opportunities. In a few short years, Impact46 has made its mark by predominantly investing in Saudi startups (27 out of 33 of its portfolio companies are Saudi startups), and it has already seen three successful exits in Jahez (which, through an initial public offering (IPO) in 2021, reached unicorn status), Tamara, and Lendo.

Impact46 raised a single asset fund for Jahez's IPO amounting to US$37 million. The Founding Partner of Impact46, Abdulaziz Alomran, had this to say about this listing: "While Impact46 impacted Jahez's IPO, marking the first tech startup backed by VC to go public, the much-anticipated IPO move also set an important precedent that will widen the entry funnel of startups listing in the Kingdom."

Lucidity Insights had the opportunity to chat with Impact46 Partner Basmah Alsinaidi to understand more about the VC firm's strategy and vision for the local Saudi startup ecosystem. "When we launched our first seed-stage fund in 2019, our original target was to earmark 70% of the fund for Saudi startups," she says. "Today, close to 90% of our funding has gone to Saudi-based startups. The rest have gone to startups in the UAE and Egypt."

Alsinaidi continues, "It was important for us to launch a growth-stage fund in 2021 to partner with the growing number of startups maturing in the market whom were entering into the growth stage. With the combination of both seed and growth stage investments, we continue to follow our investment thesis, and identify market opportunities as they mature. For example, we notice many legacy software solutions in the region are ripe for disruption in the local market as we continue to meet local startup software providers."

In terms of Impact46's startup criteria and investment sectors, Alsinaidi shared the firm's specific strategy. "With regards to our investment thesis, we are sector agnostic, but have a 'follow the unicorns' strategy to de-risk our investments," she explains. "Saudi Arabia is still developing its way to position itself as a leading ecosystem in terms of developing new technology solutions; however, until we reach that leader status, it is our conviction that Saudi Arabia is a strong copy-cat 'follower' market at present. That's why we have invested heavily in fintech, marketplace solutions, and on-demand services following the universal unicorn trends. We are backing the Asanas, Stripes, and PayPals of the Saudi market."

Impact46 believes in the potential of local businesses to succeed and disrupt the market, even as international incumbents begin to enter the scene. The gamble with the "follow the unicorn" approach is that startups must dominate their sector, and become unicorns themselves, before the international incumbent from which each local player was modelled after begins global consolidation. Otherwise, the local startup risks being pushed out by the global player a few years down the line, instead of being acquired by it with an enviable exit. Judging from Impact46's successful exits to date, the firm remains well-positioned to succeed in its investments, and drive the growth of the Saudi technology ecosystem.

Learn more about the most prominent venture capitalists in Saudi Arabia's startup ecosystem by checking out the report, The Evolution of Saudi Arabia's Startup Ecosystem 2010-2022.

This article was originally published on Lucidity Insights, a partner of Entrepreneur Middle East in developing special reports on the Middle East and Africa's tech and entrepreneurial ecosystems.

Wavy Line
Erika Masako Welch

Chief Content Officer, Lucidity Insights

Erika Masako Welch is the Chief Content Officer of Lucidity Insights.

Related Topics

Starting a Business

5 Tips For Launching a Business While Keeping Your Day Job

Launching a business while holding down a 9-to-5 is no small feat. It's a common path for aspiring entrepreneurs, but it's not without its challenges.

Business News

Mark Zuckerberg Wins Gold At First Jiu-Jitsu Tournament in California

Last year, Zuckerberg said training helps him "solve whatever problem at work for the day."

Employee Experience & Recruiting

How to Write a Letter of Recommendation

If you've been asked to write a letter of recommendation and need guidance, here's what you need to know to provide a properly structured letter.

Business News

This Woman Was Drowning in Debt Before She Tried 'Cash Stuffing.' Now She's Made The Highly Effective Practice a Full-Time Business.

A Texas woman was $80,000 in debt before she tried a method of budgeting called "cash stuffing." Now, she's not only paid off her debt but turned the budgeting practice into a full-time business to help others save.

Resumes & Interviewing

Job Seekers: Questions to Ask in an Interview

Going into an interview can be intimidating but having a few questions up your sleeve can help you feel more confident and in control. It shows the interviewer that you're enthusiastic about the job and allows you to learn more about the company.


10 Marketing Strategies to Fuel Your Business Growth

You need more than one strategy. You need a strategy for every opportunity.