Erika Masako Welch

Chief Content Officer, Lucidity Insights

Erika Masako Welch is the Chief Content Officer of Lucidity Insights.

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Growth Strategies

The Future Of Fintech May Well Be In Africa

A new report published by Lucidity Insights in partnership with Entrepreneur Middle East and Nigerian fintech player NowNow details the the fintech opportunity in Africa.

News and Trends

Diriyah And The Giga Projects Defining Saudi Arabia's New Tourism Economy

Entrepreneur Middle East and Lucidity Insights partnered with Diriyah Company to launch a special report titled, "Diriyah And The Giga Projects Defining The New Saudi Arabia."

Starting a Business

A Look At How Saudi Arabia's Vision 2030 Has Spurred Entrepreneurship In The Kingdom

The Vision 2030 is based on three pillars that would transform the Kingdom economically and socially: an ambitious nation, a thriving economy, and a vibrant society.

Starting a Business

Infographic: Saudi Arabia's Young And Tech-Hungry Consumer Base

Saudi Arabia is a large emerging market consisting of a young, tech-hungry consumer base with great infrastructure in place to satiate that appetite.

Growth Strategies

Five Future Trends To Expect From Saudi Arabia's Startup Investment Landscape

As the market matures, investors need to be careful to allocate larger portions of their funds to invest in subsequent rounds with their startups, or to raise additional funds to write bigger checks.

Starting a Business

Roll Call: Meet The Key Stakeholders And Supporters Of Entrepreneurship In Saudi Arabia

To provide an overview of some of the most important stakeholders in Saudi Arabia's startup ecosystem, here's a non-exhaustive list of 11 organizations and institutions.

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