Riding The Wave: Remember That It's You Who's Running The Business (And Not The Other Way Around)

When it comes to being an entrepreneur, remember that it's you who's running the business- and not the other way around.

learn more about Osama Romoh

By Osama Romoh • Apr 4, 2019 Originally published Apr 4, 2019


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March 13, 2014 was the date I became officially unemployed. I can still vividly remember the first feeling I had the moment I opened my eyes that Wednesday morning. Freedom.

I had anticipated that day from the time I first passed my resignation letter. No, actually, I had wanted for that time to come ever since the seed of the idea to become my own boss planted itself in my head. I remember how I decided to still leave the house that morning, possibly out of habit, and went to sit in some random café, with the intention of doing nothing, except brew up my future.

Recognizing this milestone will always feel surreal, like trying to reminisce a memory from another lifetime. And I have to admit that the past half-decade has not been kind. The years were like a series of tidal waves where each one was worse than the last, and I almost drowned.

We know this story all too well. One comes out of employment, sets up their very first venture, puts all of their heart and soul into the business (as they should), and gets themselves broken when it does not work. Many fail to compartmentalize, and fall into the trap of treating their brainchild as, well, their child. Their "baby."

I was one of them. Having been in the digital marketing industry for some time, I have dreamt of putting up my own agency, and that's how Digital Lab was born. It was the realization of me being able to do the things I love: impart my knowledge by directly training people, and earn at the same time.

The aim was simple, and so, I assumed everything should be easy. Yet, I committed mistakes when it comes to entrepreneurship: it all started when I got emotionally invested.

I am known to be a very logical person, but with Digital Lab, I became so attached that all sense went out the window. I became very protective of the brand, blocking criticism, even the well-meant ones. Just like an overprotective parent, no one is allowed to tell me how I should raise my child. And if and when someone dared to do so, I took offense very quickly and personally.

I also became too proud. I pride myself for being a perfectionist. Well, I still am, until now. But back then was an entirely different level of perfectionism. The deep devotion I have for my business blinded me from allowing people to work their own way. Yes, I micro-managed. I felt that doing this was the only way I can ensure the quality of the work would be by my standard.

There was no such thing as team work. There was only work. Work that I instructed to be carried out, down to the minute details. I realized later on how unhealthy that was, as it only hindered everyone's productivity, including mine, since I had to nitpick everything, and see to it that tasks were done my way.

I also took too much pride in my skills. I thought I was knowledgeable enough to run the entire show, what with almost 10 years of working experience under my belt. I was a Director, and that should count for something. But this way of thinking couldn't be more flawed. I wish I didn't have to, but I had to learn this the difficult way.

Soon, all of this took its toll on me and the business. I could no longer hold my emotions in check, and finally had to swallow the bitter truth: I had to let my baby go, and allow someone else to nurse it back to health.

Related: Getting Off The Hamster Wheel: There's More To Life Than Just Being An Entrepreneur

Acceptance took a while to come, but when it finally did, it was exhilarating. I scrutinized what had happened, where it went wrong, and made the conscious effort to not repeat the same errors.

First is having a certain level of detachment. I understand that finding the right balance is no easy feat, especially when it is your very first venture into the world of commerce. Being partly disengaged will allow you to be prepared for anything, including failure.

Remind yourself that a business is just that, a business. Either it profits or it does not. Take care of it, but do not obsess over it. Knowing that you are giving it the best you could is enough.

Second is to lose the business ego. A successful entrepreneur should be open to evaluations. Take it all in, the good and the bad. This is possibly the simplest way to know if you are doing it right.

The third is realizing that you cannot do everything solely by yourself. Unless you are omniscient, accept that you will need help. Up your game by acquiring new skillsets and learning something new, even if it out of your comfort zone. There will be facets of the business that will not be to your strengths, and you will soon need the knowledge or someone with the knowhow who can mobilize this towards your business' success.

Needless to say, you also need to build trust. This allows more room for productivity, promote growth, and inspire confidence with the people you work with.

Lastly, be kind to yourself. This is probably the most important of all. I used to be guilty of feeling guilty whenever I go home early from work. And when I mean early, it means 6 pm in a 9-5 job. Years of being like this made me feel so burnt out to the point of breaking. Being in this state of mind is not beneficial to entrepreneurs, as it makes you prone to making rash decisions which you may regret later.

I recently felt close to this again, and this time, I decided to take a week-long break to reset myself. (Not so) surprisingly, I found that the business is still there, clients are still there, and life still goes on. Remember, it's you who is running the business, and not the business running over your life.

The past five years has been taxing, and now that I've been thrown into the sea of commerce, I can now genuinely say that being an entrepreneur is not for the faint of heart. You need to toughen up, so as not to be eaten alive by bigger fishes, or be pulled under by challenges crashing your way. As for me, I've finally learned how to ride the wave. Have you?

Related: Seven Lessons (From Firsthand Experience) To Prepare You For Your Entrepreneurial Journey

Osama Romoh

Digital marketing and advertising expert

Osama Romoh is a seasoned digital marketing and advertising expert, with over 15 years of industry experience, and a businessman. An undeterred college dropout, he is now a psychologist in the making, currently working his way to a Ph.D. at the University of Essex. If you want to learn more from Osama, follow him on Linkedin: linkedin.com/in/osamaa

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