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Setting The Stage: What A Seed Round Entails For Your Startup As it is the first real investment a founder receives, the seed round is something that's extremely important in the lifecycle of a business, and for entrepreneurs, it pays to know what it is all about.

By Samy Elsheikh

Opinions expressed by Entrepreneur contributors are their own.

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During the past three years, the economic cycle of the region, coupled with the influx of Western educated college graduates returning to the Gulf, spurred an enormous level of attention to startups and technology, and this in turn resulted in a venture focus that has hardly been seen before. Young and capable entrepreneurs and seasoned venture stage investors started coming together, and they have looked to combine efforts to build business and generate value in the region. Naturally, these ventures looked to the US's thriving venture capital market for inspiration, and with that, funding terms like seed rounds have started being commonly used in this region as well.

As it is the first real investment a founder receives, the seed round is something that's extremely important in the lifecycle of a business, and for entrepreneurs, it pays to know what it is all about- hence this primer. First, we start with the question, what is a seed round? In simple words, this is the first organized investment round received into a business from a third-party investor. Founders commonly raise seed round during, or at the end of the proof-of-concept stage of the business, and it is geared to obtain funding in order to be able to launch a product as a service.

Before the seed round, the business would have been funded by the founders and some of the three F's: friends, family and fools. But because this is an organized investment by third parties who are mostly professional investors, founders should expect the seed round to be something different, and have it marked as a significant change in the lifecycle of the business. Founders seeking to raise a seed round start by applying for funding with various venture capitals and angels. This process commonly involves many demands, meetings will include a one or two pages' teaser about the business and a well-prepared pitch presentation. This process ends with an investor or a syndication of investors offering a term sheet to the founders setting out proposed investment terms.

Once a founder receives a term sheet, it is highly advisable that he/she appoints a legal counsel to help with the rest of the transaction. But it is also common to see seed rounds without founders' counsel if the investment amount is small. The term sheet commonly sets out the following terms:

  • Subscribed shares by the parties.
  • Pre-valuation of the company and its authorized capital.
  • Distribution of shares amongst the shareholders.
  • Amount of investment injected in the company and the milestone (if any) set to reach this agreed investment.
  • Agreed liquidation preference rights.
  • Management of the company.
  • Transfer restrictions.
  • Employees share option plan (if applicable).
  • Intellectual property (IP) rights.
  • Confidentiality and noncompete provisions.
  • Governing law and the competent jurisdiction.

Once a term sheet is signed, the founder and the investor are ethically committed to negotiate and reach closing on an investment into the business. And with that commitment, the lawyers can proceed with the drafting of the definitive agreements, which comprise of the following:

Subscription agreement

An agreement where all the parties and the company undertake their representations and warranties, the allotment and issuance of subscribed shares.

Shareholders' agreement

An agreement to draw the relationship between the shareholders and the legal structure of the company, this agreement will include more details on most of the points agreed on in the term sheet.

IP assignment agreement

This is to ensure that the founder will assign and transfer to the company all the copyrights and IP related to the project, including but not limited to (trademarks, domain names, etc.).

Founders' agreement

An agreement between the founder and the company to ensure his/her commitment to the company and to avoid any malpractice by the founder. This agreement is usually requested by the investor in order to protect their investment.

The above-mentioned agreements, in principal are considered the core of any seed round for a tech startup. Naturally, some cases vary, and founders should not be rigid about variation. Once the definitive agreements are negotiated and finalized, and closing takes place, (i.e. funds are wired), the process is perfected by the various issuance of shares, enactment of resolutions, appointments of directors, and putting in place the new management structure. It is important to make sure here that all parties involved complete the seed round, and thus enable the founders to enter the new chapter in the life of the business with strong and well-organized documents.

We always advise the founders to think about choosing the right fund needed for the business, and not necessarily the biggest one, for the investors to exercise a proper due diligence on the business, and make sure that it is fully understood, from their side, before taking a decision on funding. After all, it must be remembered that the seed round is a very critical step for a business, as it marks its graduation from a project that the founders are passionate about, to a business others believe in- and yes, it pays to lay the groundwork right at this stage.

Related: Seed Capital For Your Startup: A Primer On How Much You Should Raise

Samy Elsheikh

Legal Associate, SME Law

Samy Elsheikh is a legal associate in SME Law, a boutique law firm specializing in legal and transactional advisory services for small and midsize enterprises in the GCC. He is a qualified Egyptian lawyer, and prior to joining SME Law, Samy worked in international and top-tier law firms in the Middle East, specializing in corporate commercial laws, day-to-day commercial advisory work, and M&A
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