Get All Access for $5/mo

Audemars Piguet Launches The Royal Oak "Jumbo" Extra-Thin Line Of Timepieces The newest generation of the 39mm Royal Oak "Jumbo" Extra-Thin is a celebration of the legendary collection's 50th anniversary.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Audemars Piguet

Can a classic ever be reinvented successfully? The answer is yes, if we go by how Swiss horologist Audemars Piguet has reinterpreted its iconic Royal Oak collection.

The newest generation of the 39mm Royal Oak "Jumbo" Extra-Thin is a celebration of the legendary collection's 50th anniversary, and it's housing Audemars Piguet's new selfwinding extra-thin movement, Calibre 7121. Available in four models made out of stainless steel and platinum, as well as 18-carat pink and yellow gold, the new "Jumbo" offering is a showcase of refined contrasts, materials, colors, and dial animations that pay tribute to the history and heritage of this collection.

Five years of development were necessary for the realization of the new Calibre 7121, which has been equipped with a patented, extra-thin, low-energy date-setting mechanism. Its larger barrel confers it more power, which makes it more precise for a longer period of time. It's also equipped with a contemporary central oscillating weight mounted on ball bearings that utilizes two reversers, developed in-house, to ensure bidirectional winding. At the same time, its balance wheel is fitted with inertia blocks, which have been directly inserted within the balance wheel to avoid unnecessary friction.

The new Royal Oak "Jumbo" Extra-Thin timepieces have also been fitted with Audemars Piguet's dedicated anniversary openworked oscillating weight in 22-carat gold, which features the brand's "50 years" logo, as well as its engraved signature. For the occasion, the oscillating weight has been matched to the color of each case, a practice usually reserved for complicated timepieces. It has also been finished with an alternation of satin-finishing and polished chamfers, with the "50 years" oscillating weight set to be fitted on all the Royal Oak anniversary models throughout 2022.

Related: The Executive Selection: Audemars Piguet

Culture

Why Company Culture Is More Important Than Ever

Company culture is more important than ever, as it's quickly proving to be a 'must-have' rather than a 'nice-to-have.'

Business News

Want to Start a Business? Skip the MBA, Says Bestselling Author

Entrepreneur Josh Kaufman says that the average person with an idea can go from working a job to earning $10,000 a month running their own business — no MBA required.

Leadership

Why Hearing a 'No' is the Best 'Yes' for an Entrepreneur

Throughout the years, I have discovered that rejection is an inevitable part of entrepreneurship, and learning to embrace it is crucial for achieving success.

Operations & Logistics

3 Reasons Why Your Business Should Start Digitizing Payments

Customers will continue to demand more digital payment options and expect convenience, security and simplicity — and businesses will need to adapt or struggle.

Starting a Business

How to Connect With Buyers and Get Your Products on Store Shelves, According to the Founder of Daring and Cadence

Ross MacKay, founder and original CEO of the plant-based food company Daring Foods and co-founder of performance beverage brand Cadence, shares the strategies that have landed his products in over 40,000 stores nationwide.