Get All Access for $5/mo

Book Review: Primed To Perform, By Neel Doshi & Lindsay McGregor Some parts of this book tap into how to get the best out of every employee while keeping happiness and motivation at the forefront- a true formula for success.

By Amal Chaaban

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Shutterstock.com

Corporate culture is a critical building block in performance, and according to the authors, too many corporations are losing out. Why? Because companies sometimes don't understand that why people work is directly related to how people work.

Image credit: HarperCollins.

Part one of Primed to Perform breaks down the six main motivators for people who work and introduces the science of "total motivation" (referred to as ToMo). Part two of the book discusses the science of motivation and performance, the latter broken down into two types: tactical and adaptive.

The discussion surrounding tactical and adaptive performance is fascinating and provides real insight on how to get the best of both, paired with the idea of total motivation to create a high performance culture in the workplace. Some parts of this book tap into how to get the best out of every employee while keeping happiness and motivation at the forefront- a true formula for success.

Related: Five Ways To Improve Company Culture

Leadership

He Wanted to Create a New Way for Homeowners to Turn Their Equity Into Cash. He Ended Up Unlocking $1 Billion.

Traditionally, to get cash out of their home, owners had to apply for a loan or a line of credit and make monthly payments. With HomeTap, Jeffrey Glass created a less stressful, more accessible option.

Technology

Prince Khaled bin Alwaleed Bolsters Biotechnology Portfolio, Announces New Investments

"KBW Ventures is primarily investing in technologies that lead the pack or somehow stand out in the field."

Business News

Want to Start a Small Business? Here Are the Best States to Try (and the Ones to Avoid).

Plus, here's how many businesses closed in your state last year.

Career

How to Tell You're About to Get Fired — Plus 4 'Typical' Reasons for It, From a Career Expert

Emily Levine, executive vice president of recruitment and advisory firm Career Group Companies, breaks down what you need to know.

Starting a Business

How to Find the Right Programmers: A Brief Guideline for Startup Founders

For startup founders under a plethora of challenges like timing, investors and changing market demand, it is extremely hard to hire programmers who can deliver.

Business News

If Your Bank Is Calling, Don't Answer. It's Probably a Scam.

Scammers are getting sophisticated, from AI voices and videos to spoofing caller IDs. Here's how to spot them.